Sustainable Fashion Brand - Amur

Amur.

Luxury, sexy and sustainable may not be what first springs to mind when you think 'sustainable fashion'. But that is just what Amur combines and yes they are sustainable.

Sustainable does not have to be boring or just one thing it can streetwear it can be sexy and Amur certainly knows how to make sustainable luxurious & sexy!

Created in New York by Sofia Shannon, she says "Nature" is "the ultimate luxury".

All materials used are environmentally good whether organic or natural fabrics or reclaimed fibres that conserve materials or trims made by artisans in the developing world.

Amur believe, sustainability is a human issue, too, and is committed to supporting the work of artisans and empowering their communities. For the debut collection, they partnered with NEST, the nonprofit fair-trade organization, to develop hardware in collaboration with artisans in India and Vietnam; future collections will celebrate the work of makers’ collectives worldwide.

We believe that fashion is a powerful platform for positive global change—that the way we dress influences the way we live, now and in the future. Sustainability is a process, and we’re learning by doing. Knowing it goes beyond the choice of materials, we’re committed to doing our best, season after season.

I love them. For more check them out

If you are a retailer in Europe interested in stocking AMUR, contact me directly for orders. 

 

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