Cheap Monday - Sustainability pledge
I love to hear when brands make decisions that have a positive social or environmental good. And Cheap Monday today is just the brand. The H&M owed denim brand aim to increase the number of their eco-friendly materials. They want to now offer 100% sustainable denim! 88% of its menswear will be labelled sustainable and 59% of its womenswear with the goal of being 100% on each by Autumn/Winter 2018.
Cheap Monday, currently labels a garment sustainable if it contains 50% eco-friendly materials.Sustainability is a priority for Cheap Monday in 2016 they launched the Cheap Monday Capsule Collection and installed a textile collecting bin in their stores, so this is a natural next step.